Interactive+Marketing

=Interactive Marketing =

__what is Interactive Marketing?__
===Interactive marketing is the development of marketing programs that create interplay between customer and business. This is not one-way communication from business to customer. ===

__Internet__
===Interactive marketing is not online marketing. However, Internet is the medium for interactive marketing. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. ===

[[image:http://www.mediabistro.com/galleycat/original/amazon_crave.jpg width="199" height="180" align="right"]]
===This is good example of interactive marketing. Amozon customer’s records and their preferences and shows selections or recommendation by using customer’s searching history or recent purchase. ===

=__** Two primary activities **__=
 * == Personalized target information ==
 * == Engage customers with company and product ==

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A form of direct marketing which uses electric mail as a means of communicating commercial or fundraising messages to an audience
== ==

//E-mail newsletter//
==An email sent to subscribers with information on a topic. Such newsletters are often used to keep in touch with existing customers or members. ==

= __ Interactive Marketing objectives __ =
 * ====Branding====
 * ====Generate sales====
 * ====Drive to web site====
 * ====Brand loyalty====
 * ====Build e-mail list====
 * ====Generate leads====
 * ====offer incentives====
 * ====Generate additional leads====
 * ====collect personal date====
 * ====Award prize====

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__To learn more about interactive marketing__

 * 1) Rare Method: []
 * 2) Interactive Marketing trend: []
 * 3) In- store Interactive marketing (Youtube video): []