Hyperbole

= =

= Hyperbole  =

**What is hyperbole?**

media type="youtube" key="XwJLX7xEhXE" height="417" width="513" align="right"
﻿ A [|Hyperbole] is an extravagant statement or figure of speech not intended to be taken literally.

[|Examples] of hyperboles are:


 * I am so hungry I could eat a horse.
 * I've told you a million times.
 * You are as tiny as a mouse.
 * This garbage bag weighs a ton.
 * I'm so tired I could sleep forever.
 * He is older than the hills.
 * You are as big as an elephant.

A [|hyperbole in media] is exaggeration for effect or emphasis. It is like the opposite of “understatement.” It is from a Greek word meaning “excess.” If used properly, hyperbole can add an element of fun and comedy to a story. It can also encourage consumers to buy products.

Role of Visual Hyperbole in advertising


"There is almost no limit to the[| visual imagery] advertisers can create. Viewers are  growing increasingly accustomed to the provocative,  improbable, and exaggerated images that abound in  advertising." "They generally see past the digital sleight of hand and recognize that the realistic portrayal of the  fanciful is the result of increasingly sophisticated  computer technology."

"While some exaggerations are clearly intended to deceive or manipulate unwary consumers, a unique type of  exaggeration may serve alternative functions. Consider  a recent print ad from Tyson Foods that features a woman  paddling a canoe while pulling a man in a para-sail. The ad's  headline reads, "Powered by Tyson," and the body copy  asks, "Have you had your protein today?" Although the image  represents a clear departure from reality, the realistic  rendering of the image creates an intriguing, albeit bizarre  and improbable, scene. Most readers realize that, while  Tyson's Beef Tips in Gravy do provide protein, they will  not make you superhuman. Readers are familiar with this  type of visual exaggeration and will be more inclined to see  humor than deception."

 Examples of visual advertising:


 * Advertiser || Headline || Visual ||
 * Total Cereal || No one packs more nutrition and taste into a box of raisin bran. || A shopping cart is tipped on its front wheels from the weight of the cereal box ||
 * Lipton Ice Tea || The natural performance enhancer. Tea can do that. || A women jogger clocks at 65 mph on a roadside radar speed sign. ||
 * Chevy Tracker || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 130%;">It thinks big. || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 130%;">A tracker pulling a small boat trailer waits at a loading ramp to pull a large yacht from the water ||