Airline+in-flight+Advertising

= media type="youtube" key="7EZVYbK8wDc?fs=1" height="385" width="480" align="right" Airline In-flight Advertising =

Airline in-flight advertising is not a new concept, in-flight advertising encompasses any means of advertising that targets potential consumers on board an airline. This includes commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. (Higgins, Michelle)



Different types of in-flight Advertising:


 * 1) In-flight Entertainment System
 * 2) In-flight Magazine
 * 3) In-flight Advertising on Tray Tables
 * 4) In-flight Advertising on overhead storage bins

__In-flight entertainment system__ The Video at right top of this page is the in-flight entertainment system of Cathay Pacific (Studio CX), has Various Forms of entertainment options: In-flight movies, In-flight TV programmes, In-flight Crystal-clear audio, In-flight Games and more. The passenger would be looking at the advertisement before to watch TV programmes or movies, such as SHANGHAI TANG, Most people watch it and can remember it.

__In-flight Magazine __ Discovery magazine provides a powerful medium for reaching the airline’s 18 million-plus passengers each year and some of the world’s most frequent and affluent flyers. The passenger are confined in an airplane for several hours with nothing much to do, so they pay more attention to advertisement.

__In-flight Advertising on Tray Tables__



The most recent innovation in in-flight advertising comes from America West Airlines, the rapidly expanding low-fare carrier. This airlines announced that it was offering ‘tray-table’ advertising, a new and innovative advertising medium that provides customers a novel opportunity to learn about the products and services offered by quality, forward-thinking advertisers.

__In-flight Advertising on others and overhead storage bins __ <span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%;">





<span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Here are some statistics for airline in-flight advertising:
 * 1) <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%; margin: 0cm 0cm 10pt;">85% of long-distance travellers recalled some type of inflight advertising or promotional material. The figures were higher for business class and high frequency passengers.
 * 2) <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%; margin: 0cm 0cm 10pt;">86% of customers are flying in a positive mood, and are hence more likely to be receptive to advertising messages.
 * 3) <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%; margin: 0cm 0cm 10pt;">On flights of over an hour, 9 out of 10 airline passengers used their tray for 15 minutes or more. In short flights of an hour or less, the figure stood at 82%
 * 4) <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%; margin: 0cm 0cm 10pt;">92% of airline passengers were still able to recall advertising messages a few hours after arrival.

<span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Summary <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%; margin: 0cm 0cm 10pt;">Now that someone has succeeded in putting ads on tray tables, anyway, In-flight advertising, in various new forms, will be a reality very soon. One thing is for certain, though. Advertisers will be far more active look for new ways to boost revenue. They can lower the cost of plane fares. So passenger can purchase best price plane fares.

<span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Additional Readings:


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%;">[|﻿PRACTICAL TRAVELER | IN-FLIGHT ADS; A Plane? More Like a Flying Magazine By MICHELLE HIGGINS; Published: July 6, 2008]


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%;">[|Airlines to roll out new in-flight advertising service By Mary Kirby DATE: 12/02/10 SOURCE: Air Transport Intelligence news]


 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 150%;">[|Airline takes its inflight magazine onto the iPad By Dan Warne; Published: 25 Feb, 2011]

<span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%;">Reference:
 * 1) <span style="color: #075a07; font-family: Arial,Helvetica,sans-serif; font-size: 150%; margin: 0cm 0cm 10pt;">﻿ Higgins, Michelle (July 6, 2008). "A Plane? More Like a Flying Magazine" <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%; margin: 0cm 0cm 10pt;">[]
 * 2) Tray tables []
 * 3) <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%; margin: 0cm 0cm 10pt;">Cathay Pacific airline []
 * 4) <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%; margin: 0cm 0cm 10pt;">Air Sickness Bag []
 * 5) <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%; margin: 0cm 0cm 10pt;">Clever in-flight advertising [Take your head on a journey(DSTV)] []