Viral Marketing

Viral Marketing is a new form of interactive marketing which is preparing a marketing message that in some way is passed from one consumer to another. Especially on the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

The Types of Viral Marketing Messages
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  1. Advertisements
  2. Hyperlinked Promotions
  3. Online Newsletters
  4. Streaming Videos
  5. Various Games
Keys to Successful Viral Marketing Campaigns
  • Focus on the products or business
  • Offer an incentive
  • Determine why individuals would want to pass the message along
  • Make it personal
  • Track the results and analyze the data

Successful Examples
  • Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertiser's messages in every user's e-mail notes.
  • Mazda created a viral marketing campaign that included a video clip attachment about a parking cars——a mazda. These clip and link were passed on to thousands and sparked an international debate on blogs.
  • The Big World Project, launched in 2008, aims to redefine the Oxford English Dictionary by allowing people to submit their website as the definition of their chosen word. The viral marketing project, created to fund two Masters students' educations, attracted the attention of bloggers worldwide, being featured on Daring Fireball and Wired Magazine.


Advantages of Viral Marketing

  • Socializing and networking has now made very closer to the people. So relatives and friends are simply accessible over the net.
  • Viral marketing is one of the cost-free methods for promoting a business transaction.
  • The time and resources are easily available. In this type of marketing, one person contacting their friends or relatives. They contacted more and more people and the chain goes on. It generates revenue from advertisement.

Disadvantages of V iral Marketing
  • Association with unkown groups -The strength of viral marketing depends on the transfer of messages from person to person. During this process, it may reach someone you would rather not be associated with.
  • Spam threats -If made badly, viral marketing can guide to significant spam issues.
  • Keep away from marketing merely financial-based offer.
  • Brand dilution

Viral Expansion Loop
A viral expansions loop is similar to viral marketing with one notable difference: viral marketing can't be replicated indefinitely, while a viral expansion loop must be in order for it to exist. Viral loops power many Web 2.0 incons, including PayPal, Youtube, Facebook, MySpace and Twitter.

See More
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Viral Video
Viral Marketing Tips


Reference

1) Wikipedia. "Viral Marketing- Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 1 Feb. 2010. <http://en.wikipedia.org/wiki/Viral_marketing>.
2) Wired. "Grad Students Redefine Easy Money With $1-a-Letter Web Site". <http://www.wired.com/techbiz/startups/magazine/16-05/st_alpha>
3) Buzzle. "Advantages and Disadvantages of Viral Marketing- Buzzle.com, Intelligent Life on the Web" Buzzle.com, Intelligent Life on the Web. <http://www.buzzle.com/articles/advantages-and-disadvantages-of-viral-marketing.html>
4)" You Tube - Viral Marketing Services." YouTube - Broadcast Yourself. . N.p., n.d. Web. 4 May. 2009. <http://www.youtube.com/watch?v=7gU3hvMxB_4>.