Social responsibility is the obligation an organization has to be ethical, accountable, and reactive to the needs of society. Business experts agree that socially responsible firms are more likely to thrive and survive in the long term. Corporate social responsibility presents business benefits. Building a responsible business with reputation, places apart its position in the society and market.


Potential business benefits by SR:
The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise. However, CSR within a company will likely rest on one or more of these arguments:
l Human resources

A CSR programmed makes it easier to recruit employees, particularly within the competitive market the graduate student . Being socially responsible can benefit in improving a company's capability to recruit, retain and motivate their workforce. People desire to be part of a socially responsible organization. CSR can also help improve the perception of a company among its staff, particularly when staff can become involved through payroll giving ,fundraising activities or community volunteering. See also socially responsible organization, whereby CSR can also be driven by employees' personal values, in addition to the more obvious economic and governmental drivers. Employees may stay longer, reducing the costs and disruption of recruitment and retraining. Employees are better motivated and more productive because a good CSR. Here is a video about one employee who works in Google company introduce the green Google and GAP.




l Brand differentiation
In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values.
external image thcfENG.gif
l Risk management

Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks. For example: BP's track record of corporate social responsibility has been mixed. The company has been involved in a number of major environmental and safety incidents and received criticism for its political influence.
external image 1293345012-37.jpg


There are other benefits too:
  1. CSR helps ensure you comply with regulatory requirements.
  2. Activities such as involvement with the local community are ideal opportunities to generate positive press coverage.
  3. Good relationships with local authorities make doing business easier. See the page in this guide on how to work with the local community.
  4. Understanding the wider impact of your business can help you develop new products and services.


external image CSR_framework_-_value1.jpg



References:
1.http://en.wikipedia.org/wiki/Corporate_social_responsibility
2.http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1075408491&type=RESOURCES
3.Kytle, Beth; paramveer singh (2005). "Corporate Social Responsibility as Risk Management: A Model for Multinationals" (PDF). Social Responsibility Initiative Working Paper No. 10.. Cambridge, MA: John F. Kennedy School of Government, Harvard University. http://www.ksg.harvard.edu/m-rcbg/CSRI/publications/workingpaper_10_kytle_ruggie.pdf.