[1] Internet Intervention






Introduction


According research studies on the use of internet, findings indicate that a large number of people are using the internet for various purposes but mainly to access information. The internet enables the processing of information at very high speeds commonly referred to as superhighway speed. However, the problem arises whereby too much access to information result in individuals mostly children accessing inappropriate information. They may access adult content that is not meant for their consumption. The use of computer has enabled the use of internet at great levels where individuals access and at the same time provide personal information. For instance, the use of social network sites requires the provision of personal information in order to use their services. However, the personal information can be accessed by a third party who can use it to manipulate the use. This has resulted in various governments to enact laws that protect information and inhibit the exposure of adult content to minors.





Benefits



Internet intervention enables the establishment of professional ethics such as in the marketing profession. According to Clow and Baack (2006), the marketing profession has long been associated with the promotion of unsafe products such as alcohol, cigarettes and other harmful products. Various marketing firms have been running advertising campaigns for products that are even stronger than beer and alcohol. This has encouraged alcohol consumption and the creation of a strong brand loyalty consisting mainly of minors. This resulted in most of the governments across the world to come up with an age limit of eighteen years in alcohol consumption. The marketing profession has developed a code of ethics that hinder the publication of adult content and harmful information among the children (Wimmer, 2006).

Internet intervention will also enable protection of personal information. The emergence of social sites such Facebook and Twitter has attracted the attention of many users across the globe. Social sites are used to connect friends around the world and they also enable the user to interact with them at any given time and place. The sites require that registered users provide personal information in order to validate their use of such sites. However, such sites do not adequately protect the personal information provided by users making them vulnerable to internet cons (Ploug & Hasle, 2010). Internet intervention will enable such social sites and other sites to enhance the security of the user by protecting personal information. This will ensure that users’ information is not exposed to the wrong hands.

There has been the prevalence of foul language on the internet. Pornographic sites have been created and can be accessed through the internet. In a similar case, the topics of conversations in social sites are of adult content yet there are registered users who are still children (Lessig, 2006). Children sometimes lie about their ages in order to gain access to the sites. This has resulted in moral decay of the young generation and internet intervention ensures that children are forbidden to access such sites. This may involve the efforts of parents at home or even teachers in school. The government may also introduce a ban on pornographic in order to discontinue their operations.








Disadvantages


Internet intervention has also its disadvantages including the loss in the freedom to access information and less development of the internet. Government internet intervention efforts result in the country not having a developed internet. This in turn inhibits the growth and development of e-commerce which reduces the chances of the economy to develop (Clow & Baack, 2006). According to marketing researchers, the internet plays a significant role in ensuring the growth of the economy because it promotes trade and business. Internet intervention also results in the loss of freedom to access information. The internet is better utilized if there is free flow of information. The free flow of information enhances democratic activities, blogging and e-government (Ploug & Hasle, 2010). The government can also use the internet to get feedback from the electorate concerning its operations and policies. Intervention will inhibit the above benefits and creates a society lacking the free flow of information.








The link above belongs to a YouTube video showing the effects of internet on a young man who spends almost all his time on social sites. He is visited by a group of people from different social sites, and they are willing to offer internet intervention. They put on demonstrations to show him the effects of watching the harmful information. The young man appears disturbed by the demonstrations and he is advised to check on how he uses the internet. the demonstration demonstrates how internet interventions prevents one from accessing sexual content and falling prey to internet cons.









References

Clow, K & Baack, D. (2006). Integrated Advertising, Promotion, and Marketing Communications, 4th Edition. New Jersey: Pearson Prentice Hall.
Lessig, L. (2006). Code. Chicago: Lawrence Lessig.
Wimmer, M. (2006). Electronic government: 5th international conference. New York: Springer.
Ploug, T & Hasle, P. (2010). Persuasive Technology: 5th International Conference, PERSUASIVE 2010, Copenhagen, Denmark, June 7-10, 2010, Proceedings. New York: Springer.












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