Airline In-flight Advertising


Airline in-flight advertising is not a new concept, in-flight advertising encompasses any means of advertising that targets potential consumers on board an airline. This includes commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. (Higgins, Michelle)




Different types of in-flight Advertising:

  1. In-flight Entertainment System
  2. In-flight Magazine
  3. In-flight Advertising on Tray Tables
  4. In-flight Advertising on overhead storage bins


A PTV on board an Air Canada aircraft
A PTV on board an Air Canada aircraft

In-flight entertainment system
The Video at right top of this page is the in-flight entertainment system of Cathay Pacific (Studio CX), has Various Forms of entertainment options: In-flight movies, In-flight TV programmes, In-flight Crystal-clear audio, In-flight Games and more. The passenger would be looking at the advertisement before to watch TV programmes or movies, such as SHANGHAI TANG, Most people watch it and can remember it.





Discovery – Cathay Pacific’s award-winning inflight magazine
Discovery – Cathay Pacific’s award-winning inflight magazine

In-flight Magazine
Discovery magazine provides a powerful medium for reaching the airline’s 18 million-plus passengers each year and some of the world’s most frequent and affluent flyers. The passenger are confined in an airplane for several hours with nothing much to do, so they pay more attention to advertisement.




In-flight Advertising on Tray Tables
(Courtesy of TheDailyAnchor.com)
(Courtesy of TheDailyAnchor.com)


(Courtesy Flickr.com/Chris Cashdollar)
(Courtesy Flickr.com/Chris Cashdollar)


The most recent innovation in in-flight advertising comes from America West Airlines, the rapidly expanding low-fare carrier. This airlines announced that it was offering ‘tray-table’ advertising, a new and innovative advertising medium that provides customers a novel opportunity to learn about the products and services offered by quality, forward-thinking advertisers.

In-flight Advertising on others and overhead storage bins
Ryanair aircraft(Advertisements on the overhead bins)
Ryanair aircraft(Advertisements on the overhead bins)



Clever in-flight advertising(Courtesy Flickr.com/always-summer)
Clever in-flight advertising(Courtesy Flickr.com/always-summer)



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Airsick bags or Garbage bags (Courtesy: ThePeopleBrand.com)
Airsick bags or Garbage bags (Courtesy: ThePeopleBrand.com)
Here are some statistics for airline in-flight advertising:

  1. 85% of long-distance travellers recalled some type of inflight advertising or promotional material. The figures were higher for business class and high frequency passengers.
  2. 86% of customers are flying in a positive mood, and are hence more likely to be receptive to advertising messages.
  3. On flights of over an hour, 9 out of 10 airline passengers used their tray for 15 minutes or more. In short flights of an hour or less, the figure stood at 82%
  4. 92% of airline passengers were still able to recall advertising messages a few hours after arrival.




Summary
Now that someone has succeeded in putting ads on tray tables, anyway, In-flight advertising, in various new forms, will be a reality very soon. One thing is for certain, though. Advertisers will be far more active look for new ways to boost revenue. They can lower the cost of plane fares. So passenger can purchase best price plane fares.

Ryanair aircraft(Advertisements on the overhead bins and tray table and seatback)
Ryanair aircraft(Advertisements on the overhead bins and tray table and seatback)
Additional Readings:








Reference:
  1. Higgins, Michelle (July 6, 2008). "A Plane? More Like a Flying Magazine" http://www.nytimes.com/2008/07/06/travel/06pracads.html?_r=1&ref=travel&oref=slogin
  2. Tray tables http://www.brandconnections-skymedia.com/article3.html
  3. Cathay Pacific airline http://www.cathaypacific.com/cpa/en_HK/whatonboard/entertainment/reading
  4. Air Sickness Bag http://www.nytimes.com/2007/03/06/business/06road.html
  5. Clever in-flight advertising [Take your head on a journey(DSTV)] http://www.totallymad.co.za/?idstory=17948